Hey!

Being a professional photographer isn’t just about taking beautiful photos. There’s another side to the business that’s just as crucial: Marketing.

Marketing is what turns your passion into a thriving business. It’s how you get your work noticed, win clients, and grow your brand. Without good marketing, even the most talented photographers can struggle to make a name in a crowded market.

So, how do you make sure your work gets the attention it deserves?

Elevate Your Marketing Game

Here are some tips that can help you get started with marketing yourself as a professional photographer.


1. Define Your Brand:
Your brand is more than just a logo; it’s the essence of who you are as a photographer. What makes you unique? What story do you want your photos to tell? Defining your brand is the first step in making a lasting impression.


2. Build a Strong Online Presence:
Your website is literally your virtual address, and it’s often the first place potential clients will go to learn more about you and your work. Make sure it showcases your best work and tells your story.


3. Master Social Media:
Social media is a powerful tool for photographers. It’s not just about posting beautiful images; it’s about connecting with your audience, sharing your journey, and turning followers into clients. In our recent podcast episode, wedding photographer Cassidy Lynne shares how she grew her audience to over 226K followers and turned those followers into paying clients. Listen to the full episode here. 

4. Leverage Client Testimonials:
Nothing builds trust like the words of satisfied clients. Displaying testimonials on your website and social media can help you build credibility and attract new clients.

Resources to Help You Succeed

To further support your marketing efforts, we’ve put together some tools and resources that can make a difference in how you manage and grow your business:


• Client Survey Template: Understand your clients better with this customizable survey.
• Email Templates for Clients: From initial pitches to post-shoot follow-ups, these templates will save you time and keep your communication on point.
• Content Calendar Template & Blog Ideas: Stay organized and keep your blog content fresh with this handy template.
• Katie Monroe’s Secrets Behind Her Photographer Business: A Lunch & Learn session on ‘How to Make 6-figures as a Photographer Without Burning Out’.
   

Head over to the Aftershoot Blog to get more info on marketing for photographers here.

Virtual Billboard
- Your Spotlight Awaits! 

We’re looking for professional photographers who want to showcase their work and share their journey with thousands of fellow photographers. Interested? Here’s your chance to be featured on our Virtual Billboard next month!

Send us some of your best photos, tell us a bit about your journey, and share your website and social media links. Who knows? You might just be our next featured photographer!

Share the Love

Know someone who could benefit from these tips and resources? Share this email with them!

They say every time you forward this newsletter, a photographer gains a new client. (Okay, we made that up, but it could happen!)

That’s it for this month’s Aftershoot Digest! We’re excited to see your submissions for the Virtual Billboard and can’t wait to share more tips and insights with you next time. Have feedback or ideas for future editions? Just hit reply and let us know!


Until then, keep creating, keep inspiring!


Cheers,


The Aftershoot Team